Supporting Digital Media Arts in the North

PRIMAA (pronounced "PRE-MA") is a non-profift founded in Grande Prairie to help support and develop independent media arts in the Peace Region. But it’s also a collaboration and networking group that develops and hosts regular workshops, provides a media equipment rental service, and are actively fundraising to grow our offerings and programming. Our base approach is borrowed from the Film and Video Arts Society of Alberta in Edmonton (http://www.fava.ca/), a not-for-profit, charitable society that exists to facilitate and support the creation and exhibition of independent film, video and media arts in Northern Alberta.

Several of our members are involved in commercial video production, narrative filmmaking, photography, and audio production, among others, and are industry-recognized or have productions showing at various film festivals or other high profile mediums.


  • To benefit the Peace Region by contributing to the cultural opportunities made possible through the presentation of independent media arts.
  • To promote the appreciation of the aesthetic value of media arts.
  • To educate, train and develop aesthetic and technical skills in media arts.
  • To accomplish the foregoing objects, in part, by assisting in the production of Peace Region independent media arts.

PRIMAA exists to nurture and expand independent media arts in the Peace Region by providing access to education, collaboration, resources, and exhibition.

Filmmaker Cam Belseth shared his knowledge during an equipment demonstration at PRIMAA’s 2013 open house.

Grande Prairie Filmmaker Rory Mells was was on hand to mug for the camera.

Follow PRIMAA on Facebook for news, resources or to ask us a question.