PRIMAA is the Peace Region's Media Arts Group

The Peace Region Independent Media Arts Association is a non-profit society founded in 2013 to support and develop film and digital media artists throughout the Peace Region of Northern Alberta & BC. We exist to support original media artists of all kinds:

  • Filmmaking, Directing, Acting, Film Crafts
  • Audio Production, Music, Composing
  • Visual Effects, Digital Arts
  • More (we kept it vague on purpose)

Next Event

There are no upcoming events.


Our active programming includes:

  • Education & workshops
  • Hands-on gear training
  • Film Stew, our monthly film development club
  • Frantic48 & Frightening48 filmmaking challenges
  • Member showcases & screenings
  • Casual social events among artists and filmmakers


Thanks to recent grant funding and ongoing fundraising efforts, we are now offering a media equipment rental service, facilitating affordable professional gear to Northern arts communities.

We are ambitiously trying to grow our program, and eagerly welcome donations, volunteers, and of course, new members!

Left to right, Full Moon Cafe organizer and musician Briege Kealey chatting with actor and musician Travis L. Fowler and filmmaker Gordie Haakstad.


Membership is open to the public at large and our mandate includes support for filmmakers and artists of all levels. We encourage youth to get involved and begin learning the crafts behind media arts at a young age. Our service area includes the entire Peace Region. We are eager to form partnerships in arts, education, and the private sector.